About
Yespo is a customer data and marketing automation platform for ecommerce. It brings profile, purchase, behaviour and custom-event data into customer records used for audience selection and personalisation. Campaigns can coordinate email with SMS, web and mobile push, app messages, onsite pop-ups and other supported channels.
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Email workflows include abandoned basket and browse follow-up, back-in-stock messages and reactivation. The platform supplies product recommendations, predictive segmentation and A/B tests within workflows. Integrations include Shopify and WooCommerce, with API, SDK, webhook and external data connections for more involved implementations.
Commercial packages set different allowances for automation and personalisation. Support includes chat and email, and eligible customers can obtain migration assistance. Some capabilities on the current homepage, including WhatsApp and certain template or agent features, are marked as forthcoming rather than currently available.
Published cases include PUMA, Foxtrot and Winetime. The Winetime example covers rebuilding email templates and creating new email sequences for a wine retailer.
