About
Woopra connects product, marketing, sales and support activity in customer profiles. Journey, funnel, retention, cohort and attribution reports help teams examine how people move between website visits, product actions, payments and communications. Triggers can act on that activity through connected services, including email tools, Slack and Salesforce.
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Pro combines journey analysis, profile metrics, reporting, data loading and AI assistance. Enterprise adds data-warehouse synchronisation, an audience agent, predictive functions, B2B organisation tracking, single sign-on and governance controls. This gives email teams a way to build audiences and assess lifecycle performance alongside behaviour in other channels.
Pro starts at US$999 per month for a tier beginning at five million events, with 50 users and two years of retention. New projects receive a 30-day Pro trial, followed by recurring billing. Events include page views, custom actions and profile-property updates; collection continues beyond the allowance with overage fees. Multiple projects for the same company can share a subscription, while agency and enterprise requirements are quoted separately.
Published customer testimonials include AppLovin, SERMO and Rentler; SERMO describes using a common dataset and automated report sharing across teams.
