About
WhatCounts combines an enterprise email platform with strategy, creative, deliverability and managed campaign services. Teams can use its software directly or bring in the agency for campaign production and execution. JumpStart packages provide pre-built layouts and automations adapted to the customer’s brand and industry.
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The platform supports relational contact data, segmentation, forms and progressive preference pages. Automations can react to website or email events, including basket additions, clicks and purchases. The email builder includes templates, spam tests and rendering previews, while campaign tests can deploy a winning variation automatically.
Distinctive operational tools include single-use coupon distribution, labels for organising campaign assets and reports, and Email Snapshot, which preserves the personalised message sent to an individual contact. Reports cover device and client use, delivery, unsubscribes and comparisons between campaigns. Access and scope are discussed through a demonstration and account team.
Assigned customer success and technical account managers provide direct contact details for platform and campaign support.
