About
VerticalResponse is an email marketing platform for small businesses and other organisations running customer campaigns. It combines responsive templates and an HTML editor with contact lists, signup forms, pop-ups and landing pages. Users can schedule messages, set up welcome or follow-up series, and review engagement by device, location and content.
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Its Test Kit previews messages and checks links, while subject-line A/B tests and advanced reports are available in the Pro tier. The service also includes surveys and an AI content assistant. Integrations connect systems such as Salesforce, Magento and BigCommerce, and a REST API supports list management and campaign creation and sending.
Email subscriptions are priced by list size and include unlimited sends within the selected plan. Pay-as-you-go credits are another option, and larger senders can request volume pricing. A 60-day trial is offered without a payment card. Surveys have their own free and paid plans, separate from the email subscription, and eligible nonprofit organisations can apply for a Pro discount.
Published case studies include Restylers’ Choice, Cinquain Cellars and Westway Studio.
