About
Tealium provides software for collecting, combining and routing customer data. It gathers events from websites, mobile applications and server-side systems, resolves identities and builds profiles for use in connected channels and applications. The platform includes consent controls and data enrichment.
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For email programmes, Tealium supports the audience and customer-context layer: profiles and events can feed scheduled or triggered campaigns through integrations with other systems. Its broader functions include tag and event collection, data warehouse activation and routing information to analytics or AI tools.
Collection also covers API and connected-device events, with consent applied when data is gathered.
