About
Splio provides customer data, marketing automation and loyalty software for consumer-facing organisations. Its current platform combines a customer data platform with Tinyclues predictive AI, campaign orchestration and loyalty programme management. Target sectors include retail, ecommerce, travel, restaurants and telecommunications.
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Teams can synchronise customer data, recalculate recency-frequency-monetary segments and select audiences according to predicted buying, churn or reactivation behaviour. Email and other channel campaigns can use product recommendations and personalised content, with controls for campaign priority and contact pressure by channel. Generative tools assist with writing and translation.
Loyalty functions manage programme rules, rewards and member communications, including digital loyalty cards in mobile wallets. The platform also presents a conversational CRM assistant for querying customer data. Sales enquiries use the vendor’s demonstration and contact process.
Published customer stories include Kiabi, Figaret and Goodnews. The Kiabi example describes using predictive audience selection to reduce sending volume while improving campaign engagement.
