About
Sendy is self-hosted software for email newsletters and automated follow-up. It connects to Amazon SES or another SMTP service for delivery, so the application and the sending service are separate parts of the setup. Users can build messages visually or work with HTML, manage lists and custom fields, and review opens, clicks, bounces and complaints.
Automation functions include autoresponders, scheduled sequences and date-based messages. Segmentation, rules, webhooks and an API support connections with other processes. Agencies can organise brands and client access, with sending limits and account controls. Sendy is sold as a software purchase; hosting and the chosen delivery service bring their own operational requirements and costs. Custom domains can be used for tracking links, unsubscribe pages and the browser version of a message. A published testimonial from Panic describes moving a list of more than 500,000 subscribers to a self-installed Sendy instance.
