About
Sendlane provides email and SMS marketing software for ecommerce businesses. It brings campaign production together with customer and purchase data, so that communication can reflect what someone has bought, viewed or left unfinished. Forms, reviews and other retention tools are also presented within the platform.
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The email feature set includes segmentation, automated journeys, testing and reporting. Common workflows include abandoned-cart follow-up, promotions, back-in-stock messages and review requests. The value for an email team is the connection between store activity and subsequent communication; the available data depends on the integration with the shop and other systems. Its Obvi customer story describes consolidating the brand’s retention tools on Sendlane.
Sendlane announced its acquisition by Privy on 2 February 2026. Its announcement says existing customers continue to receive support while the combined business develops a more connected ecommerce offering. Buyers should check the current product and migration arrangements with the supplier. The Sendlane record covers the Sendlane software, and its official pricing page explains the commercial options.
