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  • Selligent by Zeta

    Multichannel messaging and customer journey orchestration

    • Overview
    • Company
    • News

    About

    Selligent by Zeta is a multichannel messaging and journey orchestration platform. Marketers can build audiences, create responsive content templates and run one-off campaigns or automated customer journeys with targeting, dynamic content and cadence controls.

    Its reporting tools support campaign analysis. Zeta documents connectors for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify and Magento. Selligent joined Zeta through the acquisition of Marigold's enterprise software business in November 2025.

    Provided by Zeta GlobalView provider & company information →
    • Website
    • Claim listing
    • Call now
    Design - Management Digital marketing - Information technology

    Facts

    Tags

    • Marketing
    • Automation

    Categories

    • Marketing Automation
    • Email Sending Platform (ESP)

    Software Type

    • SaaS

    Supported Languages

    • English

    Certification & Memberships

    • CSA
    • M3AAWG

    Related

    Provided by

    Technology ProvidersZeta Global

    Zeta Global is a publicly traded marketing technology company, listed on the New York Stock Exchange as ZETA. Founded in 2007, it…

    View profile →

    Memberships1

    Verified from cited rosters or confirmed directly by the membership organisation.

    OrganisationsCertified Senders Alliance (CSA)Certified ESP

    The Certified Senders Alliance is a service operated by eco, the Association of the Internet Industry, in cooperation with the German Dialogue…

    View profile →

    Roster entry: Selligent GmbH. Checked 4 October 2026. Official roster

    Activity

    emailexpert coverage

    Industry News 18 September 2026 · emailexpert

    At least eight arguments, two stages, one church: what to expect at the London Forum

    emailexpert Forum comes to London for the first time on 16 and 17 November. Around 250 people, a Grade I listed church in Marylebone, and a programme designed…

    Business & Finance 6 August 2026 · emailexpert

    Zeta’s twentieth beat and raise, and what it means for email

    Zeta Global reported second quarter results on 4 August. Revenue was $442.8 million, up 44 per cent year on year. Adjusted EBITDA was $92 million, up 56 per…

    Read more coverage

    Contact & locations

    Location

    • Listed location
      Avenue de Finlande 2, 1420 Eigenbrakel, Bélgica

      Get Directions

    Map

    Listed location
    Find address on map

    Follow Selligent by Zeta

    • Facebookpg/Selligent ↗
    • Xselligent ↗
    • YouTube · ChannelMarigold Engage ↗
    • Instagramselligent ↗
    • LinkedIn · Companyselligent ↗

    Contact details

    • Address
      Avenue de Finlande 2
    • Phone Number
      +32 2 808 89 09
    • Website
      Visit Site

    Company details

    • Company Type
      Private
    • Legal Name
      Selligent GmbH
    • Employees
      201–500

    Ownership & investment

    History & disclosed funding

    Deals, funding and ownership disclosures, as reported at the time.

    1. 24 Nov 2025

      Selligent joins Zeta

      Completed

      Selligent was included in the Marigold enterprise software business acquired by Zeta Global. The disclosed consideration of up to US$325 million covered the whole acquired business, not this product alone.

      Selligent

      SEC filing ↗ (opens in a new tab)
    2. 2020-11-02

      CM Group acquires Selligent

      Completed

      CM Group announced its purchase of Selligent from HGGC. The release identifies Insight Partners as CM Group’s majority owner at that time.

      Selligent by Zeta

      Company press release ↗ (opens in a new tab)
    3. 2015-09

      StrongView and Selligent combined

      Historical disclosure

      HGGC’s November 2020 exit announcement says it led the acquisition and merger of StrongView and Selligent in September 2015.

      HGGC retrospective disclosure ↗ (opens in a new tab)
    View 1 earlier disclosure
    1. 2015-07

      HGGC investment

      Historical disclosure

      HGGC’s November 2020 exit announcement dates its investment in Selligent to July 2015. No ownership percentage is stated in that release.

      HGGC retrospective disclosure ↗ (opens in a new tab)

    Acquisition history1

    Technology ProvidersZeta Global

    Zeta Global is a publicly traded marketing technology company, listed on the New York Stock Exchange as ZETA. Founded in 2007, it…

    View profile →

    News & coverage

    24 related stories

    Industry News 18 September 2026 · emailexpert

    At least eight arguments, two stages, one church: what to expect at the London Forum

    emailexpert Forum comes to London for the first time on 16 and 17 November. Around 250 people, a Grade I listed church in Marylebone, and a programme designed…

    Business & Finance 6 August 2026 · emailexpert

    Zeta’s twentieth beat and raise, and what it means for email

    Zeta Global reported second quarter results on 4 August. Revenue was $442.8 million, up 44 per cent year on year. Adjusted EBITDA was $92 million, up 56 per…

    Business & Finance 28 July 2026 · emailexpert

    Zeta Just Raised $1 Billion. It Probably Isn’t Coming for Your Email Platform.

    Zeta Global signed a five-year $1 billion senior secured credit facility on 24 July and announced it on 27 July. That is a lot of zeros. Posting on…

    Business & Finance 2 July 2026 · emailexpert

    Goldman Backs the Orchestration Thesis, With Klaviyo as the Boldest Buy

    Goldman Sachs has initiated coverage on Twilio, Braze and Klaviyo with Buy ratings across the board. Its Klaviyo target implies a near doubling of the share price. The…

    Partnerships 2 July 2026 · emailexpert

    Zeta Global Partners with Palantir to Rebuild Its Data Cloud on Foundry

    Zeta Global and Palantir Technologies have announced a strategic partnership to build what the companies describe as an enterprise AI infrastructure layer connecting operational intelligence, customer intelligence and…

    Industry News 2 January 2026 · emailexpert

    The Evolution and Legacy of CheetahMail: From Early Email Marketing Pioneer to Integration with Zeta Global

    Discover the evolution of CheetahMail, an early email marketing pioneer whose legacy shaped decades of digital marketing innovation and strategy.

    Business & Finance 5 December 2025 · emailexpert

    Zeta Global Boosts Outlook After Marigold Deal

    Zeta Global acquires Marigold’s enterprise unit, raising revenue guidance and boosting its loyalty and engagement platform.

    Mergers and Acquisitions 3 October 2025 · emailexpert

    The Marigold Family Break Up: Zeta Global Acquires Enterprise Business

    In a major shake-up in the marketing technology world, Zeta Global has announced it will acquire Marigold’s enterprise software business for up to $325 million. The deal will…

    Business & Finance 1 November 2024 · emailexpert

    Zeta Global Acquired LiveIntent

    Zeta Global recently announced it has successfully completed its acquisition of LiveIntent. The addition of LiveIntent’s assets, publisher network, and channel capabilities will bolster the Zeta Marketing Platform,…

    Business & Finance 23 November 2022 · emailexpert

    Zeta Reveals a Massive 32% Revenue Growth in Q3

    Zeta Global recently announced financial results for the third quarter ended September 30, 2022. “Our strong third quarter results were an incredible way to celebrate our 15-year anniversary,”…

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