About
Salesforce provides email marketing through its Marketing Cloud portfolio, alongside CRM, customer data, sales and service products. Marketing Cloud Engagement supports email, SMS, push notifications and cross-channel journeys through tools including Journey Builder, Content Builder and Automation Studio. It is the platform lineage associated with ExactTarget.
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The current portfolio also includes Marketing Cloud Next, built on the Salesforce Platform with Flow automation and Agentforce capabilities. It connects customer and campaign information with CRM data for segmentation, content and journey decisions. Salesforce explicitly distinguishes these products: existing Engagement customers should assess Next capabilities and packaging in relation to their current implementation.
The pricing page lists Growth and Advanced editions for Marketing Cloud Next, plus Engagement+ and Account Engagement+ routes for existing products. Most marketing editions use annual billing per organisation, while Starter Suite uses per-user pricing. Personalisation, intelligence, loyalty, service plans and integrations can affect the total scope and cost.
A published Heathrow case describes Marketing Cloud emails that use passenger preferences and travel data for pre-trip reminders and terminal-specific recommendations.
Marketing Cloud Engagement MCP requires a dedicated installed package. Its endpoint is specific to the organisation and package, and access follows package scopes and user permissions.
