About
Sailthru is presented on Zeta Global's website as a customer engagement platform for media, publishing and retail brands. It uses customer profiles containing behaviour, interests and purchases to personalise email, SMS, mobile push, in-app and web communications throughout the customer lifecycle.
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Content, templates and journeys can be managed centrally. Lifecycle Optimizer coordinates automated journeys, while recommendation and predictive tools help select content and offers. These functions support programmes such as reader engagement, product recommendations and repeat-purchase communications.
Reporting includes configurable dashboards, scheduled reports and monitoring alerts. Data can also be passed to customer data platforms, business intelligence systems and advertising technology. Zeta Global provides an existing-user login and a demonstration request for Sailthru.
A published testimonial from Daily Maverick’s newsletter editor describes connecting editorial tags to Sailthru reader profiles.
Zeta Global goes to market with the Zeta Marketing Platform and presents its offering through modular capabilities.
Customer examples
On its Sailthru product page, Zeta publishes customer testimonials from Daily Maverick about linking editorial tags to reader profiles, and Hearst UK about reducing time spent building emails. These illustrate publishing and personalised newsletter use cases.
