About
Related Digital provides Related Marketing Cloud, combining customer data and journey management with email and other communication channels. Its email tools cover campaign creation, behaviour-triggered messages, timed follow-up, audience segmentation and A/B testing. Email can therefore be planned alongside the customer’s wider activity.
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Product recommendations are a specific part of the offering. The platform describes uses such as complementary-product suggestions, replenishment messages, incomplete-purchase reminders and low-stock communication. Responsive content and personalisation support the production of those campaigns, while the customer-data platform supplies a broader view of behaviour. Journey automation also covers push notifications, SMS and WhatsApp Business, while the same recommendation tools can serve web, email and push content.
The business began with euromessage in 2002 and later developed the Related Marketing Cloud offering. Its official history records acquisition by Doğuş Group in 2017. Related Digital publishes an Istanbul contact address and product documentation. Organisations considering it should identify the channels, data sources and service support they need when requesting a proposal.
