About
Ometria provides a customer data and experience platform for retail marketing teams. It combines data from ecommerce, websites, mobile apps, point of sale, loyalty and other systems into customer profiles. Identity resolution, consent management, segmentation and analytics support campaign targeting.
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The campaign layer includes broadcast creation, dynamic content, templates and cross-channel journeys. Email is delivered alongside SMS, mobile push and other connected channels. Ometria also offers predictive insight and AI-assisted tools to help retail teams plan and personalise customer communications.
Published customer testimonials include Hotel Chocolat, Interflora and Fred Perry, covering predictive segmentation, CRM strategy and personalised marketing.
