About
Movable Ink provides content-personalisation software for marketing teams. Studio connects data to creative content, allowing an email to show information relevant to the recipient when they engage with it. Its email tools cover uses such as personalised product content, loyalty information and live updates, with reusable creative components supporting campaign production. Studio can turn live data into checklists, polls and product grids within an email.
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The separate Da Vinci offering uses AI to select and assemble content for individual customers and to make decisions about communication timing and frequency. Movable Ink presents these tools as working with an organisation’s existing marketing systems. For an email team, the role is to connect customer and business data to the message experience while the sending platform continues to manage delivery.
