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MoEngage provides customer engagement software for planning and running cross-channel journeys. Flows uses customer behaviour and audience conditions to coordinate messages across channels including email, push notifications, SMS, in-app messaging and WhatsApp. It is relevant to lifecycle teams connecting customer data with ongoing messaging programmes.
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Journey design combines audience entry conditions, behavioural triggers and channel steps. Its Best Time to Send option uses observed activity to choose a sending time within a configured window.
