About
Mixpanel provides analytics for understanding how people use digital products. Teams can examine events, conversion funnels, retention and behavioural cohorts across web and mobile experiences. Reports help compare user groups and identify where people leave or continue through a journey.
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Its relevance to email and lifecycle teams is measurement: product and acquisition data can help assess the audiences and journeys that campaigns are intended to support. Mixpanel connects with other marketing tools, while its primary offering is behavioural analysis rather than email campaign delivery.
A published Yelp case study describes connecting Mixpanel to its internal logging platform so product teams could investigate usage and assess changes.