About
MarketingPlatform combines email and SMS campaigns with customer data management and automated journeys. Its visual builders support responsive emails, forms and landing pages. FlowBuilder can react to contact activity and data changes, while feeds insert content or products into campaigns.
Read more
The integrated customer data functions can bring together CRM, POS, ERP, purchase and behavioural information for segmentation. Connections include a REST API, Zapier and file-based or HTTP connectors, alongside ecommerce integrations such as Shopify, WooCommerce and Adobe Commerce. Onboarding assistance can cover migration, templates, flows and training.
The published Business plan covers core email, SMS and automation tools. Commerce adds features for baskets, product feeds, shopping behaviour and richer commerce data. Both describe unlimited email sending subject to reasonable usage limits. The vendor offers a 14-day trial, and the pricing page lists separate starting prices for the two subscriptions.
Published customer references include IB Laursen and FTZ. FTZ’s example concerns the weekly emails its customers expect to receive.
