About
Mapp supplies marketing software combining digital analytics, customer data and campaign automation. Its platform includes segmentation, journey management and personalisation across email, mobile and web channels. The company also publishes product recommendations and professional services. Mapp lists offices in London, San Diego, Paris, Milan, Berlin and Munich. Its website provides product information, customer support and learning resources for organisations managing customer communications and analysing digital activity.
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Mapp’s formation dates to 2016. On 20 July, Marlin Equity Partners announced the combination of BlueHornet with the marketing-execution business acquired from Teradata’s Marketing Applications division. The combined business launched the Mapp Digital name on 14 September 2016.
