About
MagicBell provides a notification API and SDKs for web and mobile applications. It coordinates email, push, SMS, Slack and an in-app notification inbox, applying recipient preferences and delivery rules to each notification. Developers connect their delivery providers and configure channels through the dashboard or API.
For email, MagicBell lists SMTP, SendGrid, Mailgun and Amazon SES integrations. Its delivery tools include priorities, delays and fallback rules, with event logs showing delivery attempts and integration responses. Teams can inspect notifications by recipient, channel or broadcast when investigating failures. GitBook describes using MagicBell to avoid building its own notification infrastructure. Other published customer testimonials come from Ellipsus, Luminovo, WWG, Demark, Zivrio and Logica.
