About
Maestra combines customer data, email, SMS, site personalisation, product recommendations and loyalty tools for ecommerce businesses. The platform uses customer profiles that update as people interact with websites, apps, messages and purchases. Those profiles drive segmentation, personalised content and automated customer journeys.
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The offering is aimed at mid-sized and enterprise retailers and direct-to-consumer brands. It lists integrations for platforms including Shopify, BigCommerce, WooCommerce and Magento, with APIs and SDKs for custom connections. Email use cases include product recommendations, reactivation and cross-sell flows coordinated with other channels.
Subscriptions include a dedicated marketer who supports migration, campaign and journey setup, testing and ongoing optimisation. Pricing depends on the selected modules and active profiles. An active profile includes a person messaged during the month or one who visits a site or app or makes a purchase; anonymous and inactive stored profiles are not billed under the published definition.
Maestra’s published JOLYN case covers low-stock and price-drop alerts. It also describes email links opening a pre-filled shopping basket across devices.
