About
Loops provides marketing, product and transactional email for SaaS teams. Campaigns handle one-off announcements, workflows respond to customer behaviour and transactional messages are sent programmatically. The platform combines these in one contact and template environment.
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Connections include APIs, webhooks and integrations such as Supabase, Clerk, Stripe, Segment and PostHog. The service suppresses hard bounces and complaints and applies sending review, pacing and retries. These controls support operation but do not guarantee inbox placement.
Paid plans are based on subscribed contacts, include transactional sending and do not add a per-seat charge. The free plan permits unlimited stored contacts but restricts sending to the 1,000 newest contacts, with 4,000 total messages in a rolling 30-day period and Loops branding. Marketing and transactional messages share that allowance.
Further published customer examples include Linear, Perplexity, Granola and Reuters.



