About
Liveclicker by Zeta adds dynamic content to messages using information available when they are opened. A single template can show different material according to customer data and context such as device, location or time. This supports personalised promotions, subscription communications and product or content recommendations.
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Its tools include live images, countdowns, polls, targeted coupons, delivery tracking and add-to-calendar reminders. LiveFeed can obtain information through third-party APIs, while LiveScrape can display current articles or available products. Marketers can therefore update selected content after a message has already been sent.
The current product page also describes uses in mobile push and in-app messages. It offers a demonstration to establish the intended implementation and commercial arrangement.
Credits count total opens rather than unique recipients, so repeated opens consume further credits; several elements from the same campaign still count as one credit per open.
Zeta Global goes to market with the Zeta Marketing Platform and presents its offering through modular capabilities.
Customer examples
A Hot Topic customer testimonial describes using Liveclicker to pull real-time product information into promotional emails, including highlighting in-stock items during Black Friday and Cyber Monday.
