About
Lead Online is an email-acquisition business based in Auckland, New Zealand. It runs referral contest campaigns intended to help ecommerce businesses grow their subscriber databases. The starting point is an existing audience, whose members can introduce other people to the campaign; joining the email list is described as optional.
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The service includes creative development, so a client is commissioning a campaign rather than simply buying access to an email sender. Lead Online describes work across sectors including retail, fashion and travel, with delivery into email service providers forming part of the process. The precise integration should be confirmed for the client’s own platform. Published testimonials describe Webjet and BrandAlley running campaigns with Lead Online, and AA using the referral platform repeatedly for competitions that grew its email database.
Its published pricing model is performance-based, charging per new member. That makes the definition of a qualifying subscriber and the agreed campaign process important parts of a proposal. The Lead Online Email Acquisition Campaign Service record covers the service. Lead Online publishes an Auckland contact address and telephone numbers for discussing a campaign.
