About
Kameleoon provides experimentation and personalisation software, including A/B testing, feature management and mobile app testing. Its product range also includes recommendations and merchandising. It is relevant to teams evaluating changes across websites and applications that form part of a broader CRM or lifecycle journey.
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Its experimentation platform supports front-end, back-end and in-app tests, including feature experiments and controlled roll-outs. Teams can target segments, allocate traffic, compare variations and analyse results with methods including sequential testing and CUPED. Shared audiences, goals and approval workflows support cooperation between marketing, product and engineering. Its relevance to email and lifecycle teams is testing destination experiences and customer journeys after message interactions.