About
Informatica supplies data-management software covering integration, data quality, governance and customer records. Its direct email-related offering is Email Verification Plus Hygiene, part of its Data as a Service range. This checks email addresses and returns classifications for valid, invalid or potentially malicious entries.
The service is intended to be integrated into existing systems so that address quality can be considered when customer data is collected or maintained. Informatica also provides address and telephone verification as separate contact-data services. For an email team, the relevant role is improving the data supplied to marketing and customer-communication systems; Informatica’s wider data platform is not itself a single email campaign product. TELUS is a published Master Data Management customer, using a unified customer view to support service agents and speed up changes to customer services.
