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HubSpot’s email marketing tools sit within Marketing Hub and use customer records from its CRM. Teams can create newsletters and other marketing campaigns with a drag-and-drop editor, templates and AI-assisted copywriting. Contact properties such as company, lifecycle stage and list membership can drive personalisation and audience selection.
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Automated workflows can follow recipient activity, including opens, clicks and bounces, while campaign reporting shows engagement with individual emails and content. Paid tools add functions such as A/B testing and more advanced analysis. Email therefore operates within a wider platform for marketing, sales, content and customer service, sharing customer context with other teams.
Free and paid email marketing features are available, with plan-specific limits and automation capabilities. The free tools can be started without a payment card. HubSpot also provides its knowledge base, Academy training and a partner ecosystem for implementation. Marketing Hub pricing should be checked against the required features and contact capacity.
A published Linux Foundation case study describes using automated list segmentation to replace newsletters sent to its entire contact base.
MCP access to marketing campaigns, pages and content is read-only.
