About
HockeyStack brings together marketing and sales data to analyse B2B customer journeys. Its platform combines website activity with CRM, marketing automation, advertising and warehouse data. Teams can compare attribution models, build reports and trace account activity from initial interactions to pipeline and revenue.
For email marketers, its role is measurement alongside other channels: connected campaign and customer records contribute to the buyer journey and attribution reporting. The platform also supports account intelligence, data synchronisation and configurable dashboards. It does not present itself as an email sending service. Lift reports compare exposed and unexposed accounts to help assess a campaign’s incremental effect. Published customer stories include n8n, 8x8, ActiveCampaign, Dice and Planhat.