About
Goolara supplies Symphonie, email marketing software available as a hosted service or for on-premise deployment, with an AWS option also listed. The interface is shared across deployment choices. It covers promotional campaigns, transactional messages and automated workflows, allowing organisations to choose how the sending environment is operated.
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Capabilities include contact segmentation, dynamic content, a drag-and-drop template builder, A/B tests and time-zone sending. Users can also work with their own HTML. SOAP and REST API access supports integrations and programmatic mailing, while campaign and delivery reports provide operational feedback.
Goolara offers deliverability services, support and training alongside the software. Its pricing page lists the functions included with Symphonie and directs buyers to discuss costs and deployment requirements with the company; it does not publish a single universal subscription price.
Published cases describe Massage Envy using dynamic content for local newsletters and transactional messages, and American Wedding Group using integration and API features for personalised mailings. A separate testimonial from The Lavidge Company describes nightly data processing through the API.
