About
Fresh Relevance provides personalisation technology for websites and marketing channels. Its software combines customer data with triggered messages, product recommendations and dynamic content. The company was formed in 2011 and launched its service in 2013. Dotdigital acquired Fresh Relevance in 2023, and now markets its personalisation offering as Dotdigital Personalization. The Fresh Relevance website directs visitors to Dotdigital, while current legal documents continue to identify Fresh Relevance Ltd and Fresh Relevance Inc separately.
