About
Epsilon provides customer data, identity and marketing technology through its PeopleCloud platform and associated services. Its email offering supports personalised consumer communications that connect with activity in other channels.
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Email capabilities include dynamic personalisation, interactive elements and content that updates when a message is opened. The wider platform unifies customer data and identity with audience activation and measurement. Customers can use the technology with their own teams or engage Epsilon for implementation and ongoing campaign support.
Published email examples include Homes & Villas by Marriott Bonvoy and AutoZone. Epsilon also offers customer data and loyalty products, so scope and service needs should be established with its sales team.
The Homes & Villas by Marriott Bonvoy case describes an anniversary promotion with three email touches: an announcement, a reminder and a final countdown. Promotional banners also appeared in triggered messages for abandoned searches, property views and reservations.
