About
empaction provides a browser-based email marketing platform and campaign services. Teams can create messages in a visual editor, manage recipient data and personalise campaigns for selected audiences. Automated messages cover welcome journeys, birthdays, dates, behavioural follow-up, abandoned baskets and transactions.
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The reporting tools include click behaviour, heat maps, geographic information and email client or device breakdowns. A splitting tool supports A/B tests. The platform also offers surveys, landing pages and personalised QR or EAN codes, providing options for campaigns that connect email with other customer interactions.
empaction can support strategy, copy, design, implementation, sending and analysis as a managed service. Its published commercial information states that there are no fixed monthly costs or term contracts, and offers a free test. The vendor states that its development and servers are in Germany.
Its published customer references include EDEKA, tegut and Union Investment.
