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emma

Email Marketing that works for you

About

Emma supplies email and SMS marketing software for organisations managing communications across teams or locations. Its platform includes approval workflows, campaign management, shared templates and multi-account reporting. The company describes customers in higher education, nonprofits, government, sports and hospitality.

Its website provides integrations, services and support for campaign teams. Current package details are published on its pricing page; its contact page directs existing customers to the help centre.

Facts

At a glance

Software Type

Supported Languages

Activity

emailexpert coverage

Efficy Acquires APSIS

Efficy recently announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches…

CM Group Acquires Selligent

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24…

Read more coverage

Contact & locations

Map

Listed location
Find address on map

Contact details

Official-source review: 2 October 2026

Sources & documentation

Official-source review: 2 October 2026.

Ownership and provider relationships reviewed on 3 October 2026. Current group relationships are separate from historical acquisitions and product operators.

Location

  • Listed location
    123 Mission Street, San Francisco, CA 94105, USA

    Get directions

Company

Company details

  • Company Type
    Private
  • Legal Name
    Emma Inc
  • Year founded
    2002

Ownership & investment

History & disclosed funding

Deals, funding and ownership disclosures, as reported at the time.

  1. 2025-09-30

    Emma excluded from enterprise sale

    Announced

    Marigold’s announcement expressly excluded Emma, Campaign Monitor and Vuture from the proposed sale of its enterprise business to Zeta.

    emma

    Company announcement (opens in a new tab)

Acquisition history1

News

News & coverage

10 related stories

Efficy Acquires APSIS

Efficy recently announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches…

CM Group Acquires Selligent

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24…

Emma Announced Marketing United Conference

Emma recently announced Marketing United, a three-day conference for marketers to come together to share successes and challenges, learn from industry leaders and network in downtown Nashville, one of…

Case Study: Emma, Inc

AT A GLANCE Over the past 4 years, email service provider Emma has experienced 35% annual growth in email volume from its new and existing clients. Emma’s services include email automation, audience…

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