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  • emma

    Email campaigns with shared brand controls for distributed teams

    • Overview
    • Company
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    About

    Emma provides email design, segmentation, automation and reporting for marketing teams. A drag-and-drop editor supports campaign production, while integrations and an API connect audience data. AI-assisted features cover subject lines, send timing and recommendations before a message is sent.

    Read full overview

    Its distributed-account model is useful for organisations with multiple departments, locations or franchises. Teams can share templates and brand assets while controlling permissions and approvals. Higher packages add broader audience sharing and visibility across subordinate accounts. Journeys provides scheduled email and SMS drip sequences with reporting across the sequence.

    Published starting prices are US$105 per month for Lite and US$205 for Teams, with Corporate requirements quoted individually. Lite covers core email work; Teams adds central brand management and account controls, while Corporate supports larger networks. Professional services include design and success management. Contact count and account requirements form part of the commercial scope.

    Emma for Teams includes 25 users and at least five subaccounts; Corporate allows unlimited users and at least ten subaccounts.

    Ownership & investmentView financial & company information →
    • Website
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    Facts

    At a glance

    • Pricing
      View Pricing

    Tags

    • Builder
    • AI
    • API
    • Automation

    Categories

    • Email Sending Platform (ESP)
    • Marketing Automation

    Software Type

    • SaaS

    Supported Languages

    • English

    Related

    Products & Services1

    SoftwareEmma Email Marketing Platform

    Emma is an email marketing platform with tools for organisations managing several departments or locations. Teams can build emails, segment recipients and…

    View profile →

    Activity

    emailexpert coverage

    Mergers and Acquisitions 18 September 2021 · emailexpert

    Efficy Acquires APSIS

    Efficy recently announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches…

    Business & Finance 2 November 2020 · emailexpert

    CM Group Acquires Selligent

    CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24…

    Read more coverage

    Contact & locations

    Location

    • Listed location
      123 Mission Street, San Francisco, CA 94105, USA

      Get Directions

    Map

    Listed location
    Find address on map

    Follow emma

    • Facebookpg/emmaemail ↗
    • Xemmaemail ↗
    • LinkedIn · Showcaseemma-inc ↗

    Contact details

    • Address
      123 Mission Street
    • Phone Number
      +1 800 595 4401
    • Website
      Visit Site

    Company details

    • Company Type
      Private
    • Legal Name
      Emma Inc
    • Year founded
      2002

    Ownership & investment

    History & disclosed funding

    Deals, funding and ownership disclosures, as reported at the time.

    1. 2025-09-30

      Emma excluded from enterprise sale

      Announced

      Marigold’s announcement expressly excluded Emma, Campaign Monitor and Vuture from the proposed sale of its enterprise business to Zeta.

      emma

      Company announcement ↗ (opens in a new tab)

    Acquisition history1

    Technology ProvidersMarigold

    Marigold provides marketing software for businesses, universities, non-profit organisations and agencies. Its current website presents Campaign Monitor, Emma and Vuture as its…

    View profile →

    News & coverage

    10 related stories

    Mergers and Acquisitions 18 September 2021 · emailexpert

    Efficy Acquires APSIS

    Efficy recently announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches…

    Business & Finance 2 November 2020 · emailexpert

    CM Group Acquires Selligent

    CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24…

    Business & Finance 15 August 2020 · emailexpert

    Despite looming economic recession, Email Marketing will grow by US$10.5 Billion

    Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a…

    Business & Finance 17 June 2020 · emailexpert

    $10.5BN Growth: Looming Recession Will Not Hurt Email Marketing Platforms in the Medium Term

    According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis…

    Mergers and Acquisitions 14 May 2019 · emailexpert

    CM Group Completes $410MN Financing & Expands Multi-Channel Marketing Offerings with Acquisition of Vuture

    CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced today the acquisition of Vuture, a cross-channel marketing platform for legal…

    Business & Finance 21 January 2019 · emailexpert

    Campaign Monitor Acquired Sailthru & Liveclicker

    CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new…

    Business & Finance 22 June 2018 · emailexpert

    Campaign Monitor Merges with Emma and Delivra to Launch New Campaign Monitor Brand

    Campaign Monitor announced recently it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of…

    Events 4 January 2015 · emailexpert

    Emma Announced Marketing United Conference

    Emma recently announced Marketing United, a three-day conference for marketers to come together to share successes and challenges, learn from industry leaders and network in downtown Nashville, one of…

    Analysis & Guides 12 December 2014 · emailexpert

    Case Study: Emma, Inc

    AT A GLANCE Over the past 4 years, email service provider Emma has experienced 35% annual growth in email volume from its new and existing clients. Emma’s services include email automation, audience…

    Analysis & Guides 6 October 2009 · emailexpert

    Domain Based Reputation: here comes the Gold Rush

    The coming Gold Rush with Domain-Based Reputation So, what are the benefits to a solid domain-based reputation?  What are the ramifications of a suspect domain? Will an ESP…

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