About
Drip is an email marketing platform for businesses selling online. It connects customer and store activity to personalised campaigns, automated workflows and segments. Templates cover welcome sequences, abandoned baskets, post-purchase follow-up and win-back programmes, while segments update from browsing, purchases and spending.
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Published integrations include Shopify, WooCommerce and BigCommerce. Drip also offers an MCP connection for compatible AI clients. The website describes access to campaign and customer information and authorised actions such as drafting campaigns, changing tags or pausing campaigns; write actions require approval.
Pricing depends on active people and monthly sending volume, with a 14-day trial available. Paid users receive weekday email support, while live chat is listed for plans from $99 per month. The company offers migration and onboarding assistance, with enhanced migration support described for lists above 17,500 people.
Published cases include Mythologie Candles on segmented customer messages, Nifty Gifts on email workflows and Liz Kohler Brown on connecting membership communications to Uscreen.
