About
Dreamdata provides B2B attribution software that organises marketing and sales activity around accounts, contacts and deals. Teams can review customer-journey timelines, compare campaign performance and connect interactions with pipeline and revenue. Its reporting is based on a shared account-oriented data model.
Read full overview
The platform also builds audiences for advertising systems and supports conversion-data synchronisation. AI-assisted analysis, an MCP server and data-warehouse exports provide additional ways to query the information. For email teams, Dreamdata offers measurement of connected campaign activity within the wider customer journey.
A published ECI case study describes bringing ROI reporting together across more than 80 products and seven business units.
