About
Dotdigital combines email with SMS, WhatsApp, web personalisation, mobile push and other channels. Customer behaviour, orders and preferences can inform audience segments and automated journeys. Email tools include templates, a drag-and-drop editor, dynamic content and A/B testing, with AI assistance for content, segments and sending time.
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Published journey examples include welcome sequences, abandoned baskets, post-purchase follow-up, win-back and replenishment reminders. Integrations connect commerce and CRM systems such as Shopify, Adobe Commerce, BigCommerce, Salesforce and Microsoft Dynamics. The current platform also provides an MCP server for compatible AI tools to work with Dotdigital data.
Delivery support includes domain authentication, IP or domain warming and help from an onboarding team. Customers have access to round-the-clock in-platform chat, support@dotdigital.com and training resources. Prospective users can discuss their requirements with the sales team.
A published Dreams case describes bringing email and website personalisation together, using product recommendations across the retailer’s online and in-store buying journey.
