About
DirectIQ provides email campaigns and automation for family entertainment centres, trampoline parks and other activity venues. Its point-of-sale integrations include CenterEdge, Clubspeed and Lightspeed, allowing guest information to be used in birthday, welcome and return-visit campaigns.
Read full overview
Contacts can be segmented by visit frequency, last visit, birthday and spending. A visual email builder supports staff creating campaigns, while automated send-time selection and revenue reporting connect email activity with subsequent visits and redemptions. The product range also includes transactional email, SMTP relay and managed campaign services.
The commercial options include contact-based subscriptions and prepaid email credits. Essential plans have a sending allowance linked to contact count; Unlimited plans remove that sending limit. Prepaid credits do not expire and have no monthly commitment. The vendor offers an onboarding call for new accounts.
One venue workflow targets previous weekday visitors with a short-lived offer to fill quieter sessions.
