About
Deployteq combines a customer data platform with email marketing and automated customer journeys. It is aimed at B2C marketing teams in sectors including retail, travel, leisure, publishing and financial services. Customer profiles can combine behavioural, CRM and transaction data, with segments updated as that data changes.
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The journey builder uses triggers, timers, branches and reusable blocks to coordinate email with SMS, WhatsApp and other channels. Conditional content allows one email to show different material to different recipients. Native integrations, webhooks and APIs connect the platform with systems such as Salesforce and Magento, while reporting covers individual campaigns and wider journeys.
The platform is available for self-service use, with onboarding, consultancy, creative work and managed campaign services available separately. Pricing is quoted for the required usage and message volume, with a one-off set-up fee and a recurring monthly licence fee.
Published customer examples include Virgin Media, Transavia and WestCord Hotels. The WestCord Hotels example covers personalised communication between booking and arrival.
Clang and CanopyDeploy are former names of Deployteq’s customer-engagement platform. The current contracting company is e-Village B.V.
