About
Contactlab provides customer engagement consultancy, managed campaign operations and its Marketing Cloud. Its work is aimed at medium-sized and larger organisations that need to organise customer data, develop loyalty programmes and run coordinated digital communications. Email services cover strategy, segmentation, copy, design, technical production and campaign management.
Read more
The operations team works across platforms including Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys and SAP. Campaign formats include newsletters, lifecycle and transactional messages, personalised communications and SMS. Services also cover dynamic templates, A/B testing, journey configuration and deliverability.
Contactlab’s own CDP and Marketing Cloud combine data from digital channels, stores, CRM and marketing systems into customer profiles. Dynamic segments can activate email, SMS and automated journeys such as welcome, abandoned basket and post-purchase programmes. Reporting and data enrichment support subsequent targeting and programme development.
Its published client references include Barilla, Eataly, Fastweb and Save the Children.
