About
CleverTap combines customer data, behavioural analytics, audience segmentation and campaign orchestration. Its engagement platform supports email alongside mobile and web messaging channels, with personalisation and experimentation tools. It is relevant to teams coordinating customer communications across applications and channels.
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Funnel analysis examines progression through a sequence of customer events, while cohort analysis examines retention and repeat behaviour. These analytical functions sit alongside message targeting and campaign execution, which is useful when a team wants to investigate behaviour and act on it in the same platform. CleverTap is a trading brand used by WizRocket and its named regional entities.