About
Blueshift combines a customer data platform with campaign orchestration and predictive tools. It brings customer events and attributes into unified profiles, then uses those profiles to create audiences and trigger communications. Its customer engagement platform supports email, SMS, mobile applications, websites and other connected channels.
Read more
The email workflow includes drag-and-drop content, segmentation and multi-step journeys. Higher plans add product and content recommendations, predictive timing, audience analysis, A/B and holdout tests. Enterprise capabilities include household or account grouping, configurable identity rules, single sign-on and audit trails.
Pricing is modular and based on profiles used. The published Starter plan begins at US$1,250 per month with annual billing; more advanced requirements are scoped with sales. Integrations connect sources and destinations so the platform can use data from existing systems. Teams should match their required controls and testing features to the selected tier.
A published OYO Rooms case describes using unified online and offline data for triggered email, mobile and SMS campaigns, including price-drop alerts and destination recommendations.
