Blackbaud

Luminate Online provides personalised email campaigns, reactivation messages, list management, a campaign editor and A/B testing. Email activity connects with fundraising data and online donation forms, allowing organisations to coordinate donor acquisition, ongoing giving and retention rather than operate email separately from fundraising.

The product supports larger donation campaigns and constituent communications. Blackbaud publishes product help, training, technical support and a marketplace of partner applications. Luminate pricing is obtained through its sales process, so the scope of fundraising, payment and communication requirements needs to be established when selecting the system.

A published Luminate Online customer example is Save the Manatee Club, whose testimonial describes using response data to understand supporters.