About
BenchmarkONE combines a CRM with email marketing and sales automation. Its main audience is small businesses and marketing agencies that need campaign activity and sales follow-up to use the same contact record. Contacts can be tagged and grouped so that subsequent communication reflects what the business knows about them.
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The email tools include templates and editing options for users with different levels of design experience. Marketing automation handles follow-up, while the CRM and pipeline tools keep sales opportunities visible. Landing pages and popups provide routes for collecting new leads. This makes the service relevant when a newsletter is one step in a longer sales process. Dynamic content allows different contacts to receive different offers from the same email template. Its published customer case studies include Goodness Dental, Maddie’s Fund and SKY ZONE.
BenchmarkONE publishes plan information and support resources, with an agency programme for firms managing client work. Contact and sending allowances should be checked against the selected plan. Its published postal contact is in St Louis, Missouri. The BenchmarkONE CRM and Marketing Automation record describes the combined software offering.
BenchmarkONE was previously known as Hatchbuck; its current customer login retains the Hatchbuck application domain.
