Email industry directory
AVARI is now part of LiveIntent
AVARI was acquired by LiveIntent. Its technology enabled ecommerce businesses to insert personalised product recommendations into email newsletters. LiveIntent describes the acquisition as bringing AVARI’s technology and team into its wider business. This listing records the former AVARI company; the successor is LiveIntent.
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or…
LiveIntent had announced last week the planned acquisition of the ‘AVARI recommendation engine’ product from RetentionGrid Limited in Germany, this now appears to be concluded as it is…
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or…
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Official-source review: 2 October 2026.
Historical acquisition source checked on 3 October 2026: LiveIntent’s account of acquiring AVARI describes the acquired email product-recommendation technology and team.
Deals, funding and ownership disclosures, as reported at the time.
US$250m + up to US$75m earn-out
Zeta completed its acquisition of LiveIntent, the business that had bought AVARI. Consideration was US$250 million plus potential performance-based earn-outs of up to US$75 million. This value concerns LiveIntent as a whole.
LiveIntent, Inc. (Avari's acquirer)
SEC filing (opens in a new tab)LiveIntent announced that it would purchase the AVARI Recommendation Engine from RetentionGrid Limited and hire the Berlin team that built it.
AVARI Recommendation Engine (product); RetentionGrid Limited (seller)
Company announcement (opens in a new tab)
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