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  • APSIS

    Email, SMS and behavioural automation with EU data processing

    • Overview
    • Company

    About

    Apsis offers Apsis One for email, SMS, automation, events, forms and surveys. Profiles combine customer interactions for segmentation and consent management, with website tracking and dashboards available in the portfolio. Its AI Assistant helps with content and subject lines, while CRM connectors, Zapier and an API connect other systems.

    Read full overview

    The current site states that Apsis One data is stored and processed in the EU. It also distinguishes Apsis Pro, its established email platform, which remains supported while customers can move to One for newer automation and AI functions. These are separate product versions and their feature sets should not be treated as identical.

    The current One plans are Send, Automate and Grow. Contact counts mean unique profiles with marketing consent. Published email allowances are respectively five, ten and fifteen times audience size. Automate adds behavioural flows and API access; Grow adds website behaviour, frequency management and event tools. A 14-day trial is available without a card.

    Published cases include Filmweb’s Kinoklubb membership renewals, Götenehus’s automated buyer communications and Dinex’s email communications across markets.

    Ownership & investmentView financial & company information →
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    Facts

    At a glance

    • Pricing
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    Tags

    • API
    • Builder
    • AI
    • Automation

    Categories

    • Marketing Automation
    • Email Sending Platform (ESP)

    Software Type

    • SaaS

    Supported Languages

    • English

    Related

    Products & Services1

    SoftwareApsis One

    Apsis One is a marketing platform for creating personalised campaigns across email, SMS and web. It combines customer profiles and segmentation with…

    View profile →

    Activity

    emailexpert coverage

    Mergers and Acquisitions 18 September 2021 · emailexpert

    Efficy Acquires APSIS

    Efficy recently announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches…

    Contact & locations

    Location

    • Listed location
      Kungsgatan 6, 211 49 Malmö, Sweden

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    • Contact address
      Arenagatan 20, 215 32 Malmö, Sweden

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    Map

    Contact address
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    Follow APSIS

    • LinkedIn · Companyapsis-international-ab ↗
    • Facebookpg/apsisgroup ↗
    • XAPSIS ↗

    Contact details

    • Address
      Arenagatan 20, 215 32 Malmö, Sweden
    • Phone Number
      +46 40 24 97 70
    • Website
      Visit Site

    Contact details

    • Address
      Arenagatan 20, 215 32 Malmö, Sweden
    • Source
      Address published by the company

    Company details

    • Legal Name
      Apsis International AB
    • Year founded
      2001
    • Employees
      11–50

    Ownership & investment

    History & disclosed funding

    Deals, funding and ownership disclosures, as reported at the time.

    1. 2021-09-07

      Investment in parent Efficy

      Historical disclosure

      Efficy announced that Apax Partners had acquired a significant stake alongside its founders and Fortino Capital. The announcement does not give a percentage or describe Apax as a majority owner. This investment concerns Efficy, APSIS’s parent.

      APSIS

      Company announcement ↗ (opens in a new tab)
    2. 24 Aug 2021

      APSIS acquired by Efficy

      Completed

      Efficy announced the acquisition of Apsis from Norvestor, a Norwegian private equity firm, on 24 August 2021.

      Apsis (APSIS Group AB, Malmö)

      Official source ↗ (opens in a new tab)
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