About
ActiveCampaign combines email marketing, customer journey automation and connected channels. Teams can build newsletters and automated sequences, personalise messages using contact data and connect ecommerce, CRM and other applications. Its current Active Intelligence tools help prepare campaigns, segments and reporting from the account’s brand information and previous activity.
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The email designer supports drag-and-drop production alongside AI-assisted content. SMS and WhatsApp are available within the wider platform, while the company also provides routes to CRM and transactional email products. These capabilities have separate packaging and should be checked against the selected subscription.
The published email tiers range from Starter to Enterprise. Starter lists five actions per automation, while higher tiers provide unlimited automation actions and progressively wider segmentation, integration and reporting options. User allowances also differ by plan. ActiveCampaign offers a 14-day trial without a credit card and publishes a plan comparison.
Published testimonials include UN|HUSHED on a platform migration and Spark Joy New York on using AI to produce email campaigns.
ActiveCampaign HQ supports central account management for franchisors and multi-location organisations; its published account guide retains Onesend workflow terminology.
