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SocketLabs

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Business & Finance

Infobip Buys SocketLabs and Tells emailexpert: “Neutrality and Data Segregation Remain Foundational Principles”

Croatian cloud communications company Infobip announced on Thursday that it has acquired SocketLabs, the Pennsylvania-based firm best known for positioning itself as email’s vendor-neutral control layer: the tooling that sits above your ESP rather than instead of it. The acquisition, which comes in Infobip’s twentieth year, is intended to expand its enterprise email infrastructure and […]

Products & Markets

Email Marketing Tools: Alternatives to Litmus and Validity After the Acquisition

As industry consolidation continues, what options do email marketers have in the wake of the Litmus acquisition? What Happened? Validity, Inc. announced yesterday, April the 10th, that it had acquired Litmus, a leading email optimisation and testing platform and a community that was beloved by many email marketers worldwide. The official announcement came to my […]

Products & Markets

SocketLabs Launches New Email Reporting Product

SocketLabs launched SocketLabs Spotlight, a new email performance reporting tool. “There isn’t any reporting tool available to businesses today to actually guide them toward the meaningful decisions to improve their email performance,” said Louis Driving Hawk, head of product and growth at SocketLabs. “With email being a value-driving key to growth, Spotlight reporting is the […]