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Hightouch, a fast-growing software company has announced it has raised $12.1 million in Series A financing led by Amplify Partners, increasing its total funding to $14.2 million. Hightouch syncs customer data from the data warehouse to various SaaS such as CRM, email automation, and customer support tools thereby offering tools that modern business use to communicate with customers. Integrations exist […]
Klaviyo recently announced its official partnership with WooCommerce, an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. This partnership will enable millions of entrepreneurs and businesses on the WooCommerce platform to gain more valuable insights from customer data by integrating with Klaviyo’s best-in-class marketing automation solution, resulting in more personalized outreach, happier customers and ultimately, more […]
Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you can see unparalleled R.O.I from email. No matter what the nature of your business or how long you have been in operation, lead generation is very likely one of the […]
Choosing email marketing software for the first time can seem daunting, sometimes more so when selecting a new ESP. If you want another more detailed post, we recently published about how to choose an email marketing platform in 2020. There are at least 10 Critical ‘C’ Features to Consider When Making any Email Marketing Software […]
SalesForce Ventures joins Investors backing Outreach Outreach closed a $50 million funding round. Outreach remains a unicorn in the growing sales engagement category despite the turbulent times. The Outreach platform helps professionals utilise email for clients b2b sales journeys. Outreach also announced the expansion of its executive team today with the hiring of Melissa Fisher as its chief financial […]
BlueHornet recently announced that it was acquired by Marlin Equity Partners. The acquisition will enable BlueHornet to accelerate investment in its products and services to enhance value creation for customers. Through its multi-tenant technology platform and full service customer support, BlueHornet empowers marketing teams in any size organization to create and launch sophisticated, data-driven email marketing campaigns, […]
FreshAddress presented with Chapman Cubine Adams +Hussey (CCAH), the Environmental Defense Fund (EDF), and Mothers Against Drunk Driving (MADD) on a panel teaching nonprofit organizations how to leverage their email list during the Direct Marketing Association Nonprofit Federation (DMANF) NY Nonprofit Conference. Panelists included Brenna Holmes, VP of Digital, Interactive Department, CCAH, Emily Stevenson, Online Fundraising […]
