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Salesforce announced on 1 June that it has signed a definitive agreement to acquire Contentful, the Berlin-founded composable content platform used by more than 4,800 brands. No price was disclosed (though subsequent reports peg the deal between $1B and $1.5B). The deal is expected to close in the third quarter of Salesforce’s fiscal year 2027 […]
The team at Experian has announced the acquisition of AtData, adding established email intelligence capabilities to its global identity and fraud prevention portfolio. According to Experian, the acquisition expands its identity assets with more than 10 billion email addresses worldwide. By combining AtData’s real-time email verification and activity signals with Experian’s consumer data, analytics, and […]
Discover the evolution of CheetahMail, an early email marketing pioneer whose legacy shaped decades of digital marketing innovation and strategy.
