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Paubox Announced New Version of HIPAA Compliant Email

Paubox recently announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant. The new version will feature an […]

Analysis & Guides

What is the best email marketing system for Squarespace websites?

How to find the best email marketing platform to integrate with your Squarespace website Email Marketing is an essential part of any growing business, and there are specific considerations when you are planning to integrate a Squarespace website with an email marketing platform. Finding the right email marketing software involves taking a closer look at […]

Analysis & Guides

Email Marketing: When and How Often to Send Emails

Email marketing needs thorough preparation. Sending emails right and left will only help you reach the spam folder, not the inbox. Too often it seem these day emails only raise the wrong kind of questions: Who is this? Why are they writing to me? Did I subscribe? To avoid this, you as a professional need […]

Analysis & Guides

What is the best email marketing platform for WooCommerce

What to look for in an email marketing software for your WordPress Woo-Commerce site Choosing the best email marketing platform for WooCommerce is not as simple as picking the most popular available extension. A reliable email marketing platform is a vital part of any e-commerce business, and the decision is not one to be taken […]

Analysis & Guides

Where to start with CRM-ESP Integrations?

When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any email marketing program. You can’t get the information you’ll need to create a thoughtful email marketing program without the information typically contained within a CRM. Here’s a guide to what […]

Analysis & Guides

Choosing Email Marketing Software? The 10 Essential C’s!

Choosing email marketing software for the first time can seem daunting, sometimes more so when selecting a new ESP. If you want another more detailed post, we recently published about how to choose an email marketing platform in 2020. There are at least 10 Critical ‘C’ Features to Consider When Making any Email Marketing Software […]

Analysis & Guides

Too big for Mailchimp?

Are you getting too big for Mailchimp and what are the options available to an astute marketer?

Analysis & Guides

Falling in Love with an Email Service Provider

Understanding Your Digital Marketing Toolbox As the adage goes, “Rome wasn’t built in a day.” People normally reserve the right for this quote to businesses and monolithic structures. However, at the end of the day, I feel that of all the conceptual tools in a digital marketing toolbox, this ancient saying can easily be applied […]