Dotdigital’s 2026 Benchmark Report Shows Email Opens Rising as Click-to-Open Declines
Dotdigital has released its Global Benchmark Report 2026, based on aggregated campaign data across email, SMS, MMS, and WhatsApp. The report analyzes activity between 1 August 2024 and 31 July 2025, with WhatsApp benchmarks based on sends from 1 January 2025 to 31 July 2025 Dotdigital-GBR-26. The report suggests email remains a stable channel in […]
